New Portal Sketch
From Knowledge Federation
These are just preliminary sketches to create the landing page for the project.
This is how Ramon tried to convey the whole reasoning behind the logos and the graphic design of the landing page:
a) little actions bring big changes (this is also a private joke for @janquim): a little story, like a butterfly, can create a (positive) change storm
b) People tell a what (their story) and share it with the rest in search of a why that explains how a bigger effect took (or can take) place. Different people connect in the process to do an action in the world. They see what the effect of the action (doing) was and that is the beginning of another cycle, that could expand to another (meta)level, plane or world.
c) The lower half of the vertical infinity eight hints at the process of working on scanning of potentially good pieces of knowledge (or stories) and people (sascha's "spikes") ,data gathering, knowledge creation, debate, argumentation, data and knowledge visualization.
d) The upper half of the vertical infinity eight hints at the action in the world, the observation of its consequences, and the gathering of knowledge of this process at a different level.
d) If you think about journalism, the lower half is devoted to writing the story. The upper part with telling the story AND creating action in the world as well. So we see the media as a place to come up with solutions to questions, which include creating actions in the world to solve them.
e) If you thing about systemic innovation, then the lower half is about gathering knowledge and actors and starting a process. The upper part is devoted to actually launch the process into the world and observe its consequences, and then gather new knowledge, specially knowledge about the process of ... systemic innovation.
f) The different colors refer to this different "levels", "planes" or "worlds". The main idea that they try to convey is that the processes is the same everywhere but it creates different effects and different types of knowledge: one level is the metalevel of the other, one world can act as a metalevel for the other. In the present logo I have just used the worlds of journalism, education and systemic innovation. In this way it tries to convey that some type of fractality is built into it.
We were thinking about contacting a good graphic and web designer, possibly in Barcelona.
